The next step is knowing how to direct your efforts on this platform. Your business can benefit from a Linkedin marketing strategy. However, you also need to have the right marketing strategy. 70% of salespeople say they’re most active on LinkedInĪs a digital marketer, you are already aware of the fact that the right message on the right platform will allow you to reach the right target audience.89% of B2B marketers turn to LinkedIn for lead generation.94% of B2B marketers use LinkedIn for content marketing.Consider the following statistics from LinkedIn: LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Today, the focus will be on Linkedin and how it can help B2B brands. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Moreover, this arena’s technology and tools can be leveraged in several areas of marketing, such as customer acquisition, lead generation, retention, sales, and revenue. ![]() It’s cost-effective, time-efficient, and has a wider reach. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Where else would they go besides social media?
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